Chevy getting a marketing reboot (Detroit Free Press)

11 March 2010, 4:58 am

A Chevrolet marketing revamp is well under way, a top executive at the automaker indicated Wednesday. The new advertising campaign will include the cars and use the phrase "excellence for everyone," Mark Reuss, president of GM North America, said during a Web chat. He was unclear about how that saying would be used, but indicated it would not be Chevrolet's new tagline.... Read More »

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